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writing Tag

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The Web is growing more and more beautiful. As our understanding of it becomes clearer, we gradually realize that online presence is not a separate system from offline existence but a system within this system. Step by step, our activities across web properties carve out spaces for better communication and collaboration. Text by text, we leave digital

Somewhere on the web, recovering from a content deluge that took not one or two text victims, there are 50-odd people on a mission to rescue the corporate world from the tyranny of linguistic mediocrity. They are The Writer. In love with words, naming and thinking, The Writer’s team focus on language, because it’s the thing they all

We are all poets. We create worlds, we are painters, connecting the dots of shared meaning; we are dancers, gracefully moving across intertextual environments, leaving patterns and figures all around us; we are artisans shaping our understanding into the clay of life. Comparing writing to painting, the Roman lyric poet Horace wrote ut pictura poiesis that is

Writing is not easy. It scares a lot of people, mostly writers. Sitting there, face to face with the unwritten, murmuring wordlessly text is hard. Not running away is a habit to be cultivated and nurtured all life. It takes guts to sit, start and keep unearthing treasures from the depths of “your” mind.  As David Amerland puts it: It’s

Many people (small, big or no business owners) think they cannot, should not, or better not write. This is wrong. Business, at its core, is a channel for communication, a channel between systems. So is writing. It is realizing new connections, reinforcing existing ones and at the same time discovering and mapping new touch points. Not writing is

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