Non-commodity content, dialogic communication and goose-bumps on a boat, not counting the knowledge graph
What is alive in you today? What makes you click? Aren't you a bit content fatigued- all these waterfalls of content? Faced with infinite streams of content, what would make you stop and read? This is the question that I have been thinking about lately. What should a text do? How would a text help? In my bubble
You don’t need more content, you need more conversations and knowledge
Lately, I’ve caught myself being less and less tolerant of AI-generated text. I don’t like the experience of reading, editing, or working with AI-generated text. Not because I reject AI or large language models outright. But because I reject them when it comes to communication, poiesis, dialogue, and differentiation - the pillars of good marketing communication.
Being Dialogic: Introduction
Being Dialogic is about content perceived and practiced with a view to the archetypal force of human connection and the riches hidden in one of its manifestations: the World Wide Web. Weaving the paradigms of dialogic PR theory, Semantic Web technologies and relationship marketing into the frameworks of the web content lifecycle, it is an invitation to
Knock, Knock, Web Weaver…
This post is about the poiesis of relationships on the Web and the essence of their content. In marketing communications speak, this post provides several dots to connect in order to see the new communication scenario we are all in, and start weaving the Web, accordingly. Definitions of web content, in the context of marketing communications and
4 Web Writing Mistakes To Avoid (and How I Didn’t)
Clarity in any environment takes energy, devotion and focus. On the Web, in a cyberspace with many intertwingled signals competing for our attention even more so. As David Amerland once shared: In a digital environment we are constantly switching between codes and, cultures, compensating the lack context or simply looking to decipher unknown threads of narrative and
What I Learned Writing The Brave New Text?
The Brave New Text, my book of essays about the metamorphoses writing and textuality undergo on the Web, is out in the world. It is now an artefact, a corpus of texts looking to find its own way into the giant intertextual fabrics of the Web. Now that I finished the boom, I have another "writing" journey
Towards a Semantic Web Ethos [Book Excerpt]
Beneath every website, application, email, even under the tiniest tweet flow tons of data. Once linked, not unlike the documents we connect through hyperlinks, these data can create a whole new layer, woven in the Web’s fabrics. This layer is called the Semantic Web. Many paths enter the understanding of the Semantic Web concept. Most of them
From Odes to Nodes [Book Excerpt]
“Sing, O muse, of the rage of Achilles, son of Peleus, that brought countless ills upon the Achaeans”, rhythmically went the first line of the Iliad, imprinted in the minds and hearts of generations of rhapsodes. It was the dactylic hexameter (the rhythmic scheme) of the poem and the poetic workings (the rhetorical power ) of
The Very Essence of Writing Is: You Want to Tell Someone Something
I don't have a formula for writing. What I have is something I learned from my professor in Creative writing. It goes like this: the very essence of writing is in your desire to tell someone something. So go ahead. Say it! Say it to me, explain it, don't think about writing, think about transfering what your
Weaving Linked Data into Texts with WordLift
Innovations do happen at the intersections. One such innovation happened at the intersection between SEO, Content writing and the Semantic Web. It is called WordLift. Below are my notes and thoughts about the experience I had with WordLift, going down the rabbit hole of linking, linking and