Schema APP and a Story About the Editorial Portal To the Semantic Web Goodies of Entity-based SEO
In 2021, Bill Slawski (may he rest in peace) wrote: SEO has constantly been marketing in the framework of the Web. cit. What Is Semantic SEO? That was not the first time, Bill has been doing deep dives into semantic SEO in his own genius and thorough way by looking at Google's patents. A decade earlier, Bill
Adding Value and a Little Semantics To Marketing Communication on the Web
In this post I invite you to think about digital marketing communication as a way of communicating value, which in the interconnected cyberspace of the Web, inevitably demands taking good care of the machine-readable aspect of the message, carrying the framed value, that is of the data it is annotated with. On a conceptual level, marketing communication
Web Content Wants to Be Dialogic
There is a common thread connecting dialogic orientation and web writing. In this post I share how I discerned this thread so that we can use the newly found bond to adopt a dialogic approach to creating web content. To start, let's first unsee web content. Unseeing Content This write-up is "content". Formally, it is a