A Knowledge Graph Powered Encyclopedia of Smells To Follow Your Nose, Literally!
In Semantic Web speak, "follow your nose" is a data discovery strategy where a user or an agent navigates a Linked Data network by following Uniform Resource Identifiers (URIs) to find related information, similar to how humans browse web pages (ref. Follow Your Nose: A Basic Semantic Web Agent | SpringerLink.). In my content and marketing
Temple of Knowledge!? But why? I just want some blog posts for ranking…
Why care about the Web as a shared knowledge space, not a broadcast channel and why content should be about dialogue and information plumbing, not noise.
Into the Heart of a UX-driven Knowledge Graph: IKEA’s RDF Way Forward
How is fitness related to a bench? What is suitable for small spaces and can fit by both a sofa and a bed, serving as table but also being flexible to function as a bedside table? And what is a relevant product to complement a bed? Imagine all these questions answered by a furniture website. In one
Linked Data At Play, Literally: The Electronic Arts’ Way
In 2018 Aaron Bradley, a compulsive categorizer and one-time student of semiotics, currently Senior Structured Content Architect at Telus Digital, knew that schema.org is Linked Data's Gateway Drug and probably anticipated the upcoming use of other drugs like intelligent content and knowledge graphs for content. Enter Electronic Arts’ (EA) approach to categorizing, describing and distributing digital content. EA’s
Ontotext Knowledge Graph: A story about triples and the desire to connect everything to everything
In 2022 I had the chance to walk the thorny, as I would later find out, road of my PhD thesis talk towards a vision of marketing where we don’t manipulate the marketing mix, but rather manage knowledge. I did that thanks to Ontotext’s CEO Atanas Kiryakov (by the way also the author of the most cited
Linked Data and Content Now!
Machine-mediated interactions on the Web call for different approaches towards marketing communication and its artifacts: web content and data objects. The deck Linked Data and Content Now!, presented at KGC 2023 is about the potential and real use of schema.org for marketing communication on the Web. The contents of the deck presented at the Knowledge Graph
Being Dialogic: Introduction
Being Dialogic is about content perceived and practiced with a view to the archetypal force of human connection and the riches hidden in one of its manifestations: the World Wide Web. Weaving the paradigms of dialogic PR theory, Semantic Web technologies and relationship marketing into the frameworks of the web content lifecycle, it is an invitation to
Reading Ogilvy with Knowledge Graphs in Mind
Just like no teenager sat to write content, when the muse gifted them the idea for their first poem (ref. Clue 17), no one of us woke up today with the feeling that we need content. We don’t need content. We need solutions. We need answers, inspiration, information. We need facts. And so do the people we market to. As the
A sandal, a semiotic trail and the Semantic Web
Meaning is not given by a pre-encoding that strictly associates a signifier with a signified or with a class of signifieds. It was produced along routes that separate and connect the signified to each other, passing by the signifiers. The sign is only a stop along the interpretive route. Paraphrasing by memory several insights from Rastier,
Adding Value and a Little Semantics To Marketing Communication on the Web
In this post I invite you to think about digital marketing communication as a way of communicating value, which in the interconnected cyberspace of the Web, inevitably demands taking good care of the machine-readable aspect of the message, carrying the framed value, that is of the data it is annotated with. On a conceptual level, marketing communication