Reading Ogilvy with Knowledge Graphs in Mind
Just like no teenager sat to write content, when the muse gifted them the idea for their first poem (ref. Clue 17), no one of us woke up today with the feeling that we need content. We don’t need content. We need solutions. We need answers, inspiration, information. We need facts. And so do the people we market to. As the
A sandal, a semiotic trail and the Semantic Web
Meaning is not given by a pre-encoding that strictly associates a signifier with a signified or with a class of signifieds. It was produced along routes that separate and connect the signified to each other, passing by the signifiers. The sign is only a stop along the interpretive route. Paraphrasing by memory several insights from Rastier,
4 Web Writing Mistakes To Avoid (and How I Didn’t)
Clarity in any environment takes energy, devotion and focus. On the Web, in a cyberspace with many intertwingled signals competing for our attention even more so. As David Amerland once shared: In a digital environment we are constantly switching between codes and, cultures, compensating the lack context or simply looking to decipher unknown threads of narrative and