Adding Value and a Little Semantics To Marketing Communication on the Web
In this post I invite you to think about digital marketing communication as a way of communicating value, which in the interconnected cyberspace of the Web, inevitably demands taking good care of the machine-readable aspect of the message, carrying the framed value, that is of the data it is annotated with. On a conceptual level, marketing communication
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Web Content Wants to Be Dialogic
There is a common thread connecting dialogic orientation and web writing. In this post I share how I discerned this thread so that we can use the newly found bond to adopt a dialogic approach to creating web content. To start, let's first unsee web content. Unseeing Content This write-up is "content". Formally, it is a
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