Non-commodity content, dialogic communication and goose-bumps on a boat, not counting the knowledge graph
What is alive in you today? What makes you click? Aren't you a bit content fatigued- all these waterfalls of content? Faced with infinite streams of content, what would make you stop and read? This is the question that I have been thinking about lately. What should a text do? How would a text help? In my bubble
Content writing as navigating the rough waters of a concept storm
I recently blogged about my experience. with students: What I Learnt Teaching Writing for the Web at FH JOANNEUM - Teodora Petkova, and a week later, rereading my text, a sort of autohermeneutics, I saw something lingering behind the words, a perspective towards the practice of content writing that I find useful when it comes to
You don’t need more content, you need more conversations and knowledge
Lately, I’ve caught myself being less and less tolerant of AI-generated text. I don’t like the experience of reading, editing, or working with AI-generated text. Not because I reject AI or large language models outright. But because I reject them when it comes to communication, poiesis, dialogue, and differentiation - the pillars of good marketing communication.
A Knowledge Graph Powered Encyclopedia of Smells To Follow Your Nose, Literally!
In Semantic Web speak, "follow your nose" is a data discovery strategy where a user or an agent navigates a Linked Data network by following Uniform Resource Identifiers (URIs) to find related information, similar to how humans browse web pages (ref. Follow Your Nose: A Basic Semantic Web Agent | SpringerLink.). In my content and marketing