How schema.org is used by S&P 500 ESG companies to build dialogic relationships on the Web
This is a short post with embedded summarized research results from my PHD Thesis. I presented the results at The Knowledge Graph Conference 2023 in a talk called Linked Content Now! (available as slide deck at Zenodo). In short, the research explored the content of marketing communications on the Web in their dialogic and data aspects. Designing
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The corporate citizen learns to write on the Web: Blogging as a marketing communications tool
The article aims to look at the corporate blog from the perspective of corporate citizenship concept and thus define business blogging as an effective marketing communications tool on the Web, only if used as a two-way, authentic, audience-wise communication practice. The potential of the business blog as a marketing tool is seen through the prisms of
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