Description

In this paper, led by the research question “Can a knowledge graph serve marketing communications?”, initially submitted as a poster to the Knowledge Graphs and E-commerce Workshop, I present findings of theory intersections in the fields of marketing communications and knowledge management, two use cases that show how data and knowledge graphs can be used for content creation and dissemination across platforms, and a model built to initiate cross-disciplinary discussion and research about the potential and plausible uses of knowledge graphs in certain types marketing communications on the Web.