Solid
What is Solid? Solid (derived from “social linked data”) is a platform, a set of standards, a specification meant to empower us to store our data securely in decentralized way. It is a modular and extensible solution based on Linked Data principles and relying as much as possible on existing W3C standards and protocols. With Solid, because applications
Knowledge graphs
Knowledge graphs are collections of data representing interrelated facts. Typically they include networks of computer-readable, interlinked representations of entities, such as people, places, events, concepts, things. Knowledge graphs use graph-structured data models to integrate data. The term knowledge graph gained popularity after 2012, when Google introduced their Knowledge Graph. Researchers Lisa Ehrlinger and Wolfram Wöß refer to
How schema.org is used by S&P 500 ESG companies to build dialogic relationships on the Web
This is a short post with embedded summarized research results from my PHD Thesis. I presented the results at The Knowledge Graph Conference 2023 in a talk called Linked Content Now! (available as slide deck at Zenodo). In short, the research explored the content of marketing communications on the Web in their dialogic and data aspects. Designing
Being Dialogic: Introduction
Being Dialogic is about content perceived and practiced with a view to the archetypal force of human connection and the riches hidden in one of its manifestations: the World Wide Web. Weaving the paradigms of dialogic PR theory, Semantic Web technologies and relationship marketing into the frameworks of the web content lifecycle, it is an invitation to
Reading Ogilvy with Knowledge Graphs in Mind
Just like no teenager sat to write content, when the muse gifted them the idea for their first poem (ref. Clue 17), no one of us woke up today with the feeling that we need content. We don’t need content. We need solutions. We need answers, inspiration, information. We need facts. And so do the people we market to. As the
A sandal, a semiotic trail and the Semantic Web
Meaning is not given by a pre-encoding that strictly associates a signifier with a signified or with a class of signifieds. It was produced along routes that separate and connect the signified to each other, passing by the signifiers. The sign is only a stop along the interpretive route. Paraphrasing by memory several insights from Rastier,
Adding Value and a Little Semantics To Marketing Communication on the Web
In this post I invite you to think about digital marketing communication as a way of communicating value, which in the interconnected cyberspace of the Web, inevitably demands taking good care of the machine-readable aspect of the message, carrying the framed value, that is of the data it is annotated with. On a conceptual level, marketing communication
Web Content Wants to Be Dialogic
There is a common thread connecting dialogic orientation and web writing. In this post I share how I discerned this thread so that we can use the newly found bond to adopt a dialogic approach to creating web content. To start, let's first unsee web content. Unseeing Content This write-up is "content". Formally, it is a
Our Private and Public Lives: An Allegory of Our Connection With Data
In 2015 sociologist and philosopher Zygmund Bauman gave a presentation called From Privacy to Publicity in which he talked about the importance of privacy and the concerns regarding the lack of it. Bauman highlighted the need for a personal time were we could be alone with ourselves, and allow things in our head to
Knock, Knock, Web Weaver…
This post is about the poiesis of relationships on the Web and the essence of their content. In marketing communications speak, this post provides several dots to connect in order to see the new communication scenario we are all in, and start weaving the Web, accordingly. Definitions of web content, in the context of marketing communications and