You don’t need more content, you need more conversations and knowledge
Lately, I’ve caught myself being less and less tolerant of AI-generated text. I don’t like the experience of reading, editing, or working with AI-generated text. Not because I reject AI or large language models outright. But because I reject them when it comes to communication, poiesis, dialogue, and differentiation - the pillars of good marketing communication.
Connected Data London 2024: Semantics, a Disco Ball Jacket and an Escalator Metaphor in Hindsight
This text is about my impressions from Connected Data London 2024. And about working towards a shared space of present and possible collaborative actions based on connected data and content. Intro: Shiny Happy Data People 20 years after the article in which Sir Tim Berners Lee imagined a paper on which you can click with a pen (ref.
Triples, Named Entity Recognition and All that Jazz
"Okay, Knowledge navigator (wink, wink, to Apple's concept from 1987)," I imagined saying while I preparing this edition of the newsletter about Content and Knowledge Graphs, "play some Chet Baker, and then give me a musician he was influenced by and also possibly played with." "No problem!", said the system, as it was able to acces the
When Content Strategy Met The Semantic Web: Wolfram Leitner’s Work On Elevate Festival Media Archive
In a recent podcast with Joe Hiltzer of EK on the merger between Ontotext and Semantic Web company - passionate pioneers in the field of knowledge graphs and semantic technologies (https://open.spotify.com/episode/2f4VFlyABDvE3joQqbmeXm ), asked about what’s next in the field of knowledge graphs built with semantic technology and AI, Andreas Blumaer was laconic and determined: "We need
Ontotext Knowledge Graph: A story about triples and the desire to connect everything to everything
In 2022 I had the chance to walk the thorny, as I would later find out, road of my PhD thesis talk towards a vision of marketing where we don’t manipulate the marketing mix, but rather manage knowledge. I did that thanks to Ontotext’s CEO Atanas Kiryakov (by the way also the author of the most cited
The Backward Paradigm Shift: Relationship Marketing
Product, price, promotion and place have long been thought of as key factors in conceiving and implementing strategies to market a product. These factors are also known as the “4P's marketing framework”, being formulated by E. Jerome McCarthy. Yet, with digital marketing and the new networked ways of customer behavior coming into play, the 4Ps have
Linked Data and Content Now!
Machine-mediated interactions on the Web call for different approaches towards marketing communication and its artifacts: web content and data objects. The deck Linked Data and Content Now!, presented at KGC 2023 is about the potential and real use of schema.org for marketing communication on the Web. The contents of the deck presented at the Knowledge Graph
Let’s talk about text
Recently I was asked to answer the following question about content: "What’s the best piece of advice you would give someone looking to make their enterprise content more strategic?" I looked at previous writings of mine, used some draft sentences from the book I am currently finishing (Being Dialogic), summoned my enterprise-grade wording and came up with
Into the Mind Of a Schema Ninja: A Dialogue with Jarno van Driel About Semantic Search, Content and Triples
The year is 2009. Some folks from Drupal have just published a paper about RDF and web pages, titled Produce and Consume Linked Data with Drupal! Around that same time, even a year earlier, Jarno van Driel has already been producing Linked Data, working as a webmaster for several magazine websites and following his penchant for
Metaphors To Think Knowledge Graphs By
Knowledge graphs deserve more than just being thought of as IT & DevOps toys. In this piece I explore them as socio-technical phenomena that help us set the stage for new ways of navigating the endless universe of meanings. These days I am kind of tired to think about knowledge graphs as technical creations only. I