Non-commodity content, dialogic communication and goose-bumps on a boat, not counting the knowledge graph
What is alive in you today? What makes you click? Aren't you a bit content fatigued- all these waterfalls of content? Faced with infinite streams of content, what would make you stop and read? This is the question that I have been thinking about lately. What should a text do? How would a text help? In my bubble
Content writing as navigating the rough waters of a concept storm
I recently blogged about my experience. with students: What I Learnt Teaching Writing for the Web at FH JOANNEUM - Teodora Petkova, and a week later, rereading my text, a sort of autohermeneutics, I saw something lingering behind the words, a perspective towards the practice of content writing that I find useful when it comes to
What I Learnt Teaching Writing for the Web at FH JOANNEUM
It’s 8.59 in Graz. I am late in the sense that I couldn’t arrive earlier to my “Garden of Concepts” web writing workshop for the FH Joanneum Content Strategy Master's program. Yet all is okay. There I am. On a mission: save humanity from mediocre text. I am about to leap into the unknown by asking my
On AI-generated content
There is one thing that communication frameworks miss, and cannot capture fully. And that is the inherent messiness and flux, balance though dynamics of interacting parts/languages (I would take the liberty to make a parallel with heteroglossia). These movements, shifts in the way we see the world, when making sense of it, and thus co-creating it,
You don’t need more content, you need more conversations and knowledge
Lately, I’ve caught myself being less and less tolerant of AI-generated text. I don’t like the experience of reading, editing, or working with AI-generated text. Not because I reject AI or large language models outright. But because I reject them when it comes to communication, poiesis, dialogue, and differentiation - the pillars of good marketing communication.
Temple of Knowledge!? But why? I just want some blog posts for ranking…
Why care about the Web as a shared knowledge space, not a broadcast channel and why content should be about dialogue and information plumbing, not noise.
The Web I Want: Words, Links and Human Relationships
In this post I explore content writing, SEO and digital marketing from the perspective of #thewebwewant and the vantage point the Semantic Web gives us. The Web is a spectacular place, created out of words, links and human relationships. The deeper we can look into how they work together, the richer the digital identities we weave will
Knock, Knock, Web Weaver…
This post is about the poiesis of relationships on the Web and the essence of their content. In marketing communications speak, this post provides several dots to connect in order to see the new communication scenario we are all in, and start weaving the Web, accordingly. Definitions of web content, in the context of marketing communications and
4 Web Writing Mistakes To Avoid (and How I Didn’t)
Clarity in any environment takes energy, devotion and focus. On the Web, in a cyberspace with many intertwingled signals competing for our attention even more so. As David Amerland once shared: In a digital environment we are constantly switching between codes and, cultures, compensating the lack context or simply looking to decipher unknown threads of narrative and
An About Page With a Heart
As trivial as writing an About page might seem, it is not. On the Web, our words and the messages we send through writing are the threads that weave the fabrics of our own shared cyberspaces. From there, the process of writing an About page gets a much needed calibration of perspective: You are weaving words in an