You don’t need more content, you need more conversations and knowledge
Lately, I’ve caught myself being less and less tolerant of AI-generated text. I don’t like the experience of reading, editing, or working with AI-generated text. Not because I reject AI or large language models outright. But because I reject them when it comes to communication, poiesis, dialogue, and differentiation - the pillars of good marketing communication.
Temple of Knowledge!? But why? I just want some blog posts for ranking…
Why care about the Web as a shared knowledge space, not a broadcast channel and why content should be about dialogue and information plumbing, not noise.
The Web I Want: Words, Links and Human Relationships
In this post I explore content writing, SEO and digital marketing from the perspective of #thewebwewant and the vantage point the Semantic Web gives us. The Web is a spectacular place, created out of words, links and human relationships. The deeper we can look into how they work together, the richer the digital identities we weave will
Knock, Knock, Web Weaver…
This post is about the poiesis of relationships on the Web and the essence of their content. In marketing communications speak, this post provides several dots to connect in order to see the new communication scenario we are all in, and start weaving the Web, accordingly. Definitions of web content, in the context of marketing communications and
4 Web Writing Mistakes To Avoid (and How I Didn’t)
Clarity in any environment takes energy, devotion and focus. On the Web, in a cyberspace with many intertwingled signals competing for our attention even more so. As David Amerland once shared: In a digital environment we are constantly switching between codes and, cultures, compensating the lack context or simply looking to decipher unknown threads of narrative and
An About Page With a Heart
As trivial as writing an About page might seem, it is not. On the Web, our words and the messages we send through writing are the threads that weave the fabrics of our own shared cyberspaces. From there, the process of writing an About page gets a much needed calibration of perspective: You are weaving words in an
Write, Mark-up and Stay Interconnected
I have just added a whole new part to my course Content Writing in the Semantic Web where I talk about the importance and, as a Semantic Web lover, the beauty, of Linked Data and its relation to web writing and content creation and ideation. From my perspective, as a text weaver on the Web, Linked Data
If Web Writing Had a Muse …
Does writing in cyberspace have a muse, and if yes, what does it look like? What is it that inspires web writing and how is a web text different from other forms of creative expression? And what if there was a bridge connecting the understanding of the Web as a giant repository of our collective memory, to
The Very Essence of Writing Is: You Want to Tell Someone Something
I don't have a formula for writing. What I have is something I learned from my professor in Creative writing. It goes like this: the very essence of writing is in your desire to tell someone something. So go ahead. Say it! Say it to me, explain it, don't think about writing, think about transfering what your
Writing and Being a Mom
It's been more than a year since the birth of my son Alexander. Wonder, doubts, love, exhilarating joy, wordless dialogues, an unhealthy number of squeezed cat tails are only few of the billion supernovae managed to fit in these 365 and counting days. I was there too, fragmented, enchanted, oscillating between two worlds. One of them, the