Linked Data and Content Now!

Machine-mediated interactions on the Web call for different approaches towards marketing communication and its artifacts: web content and data objects.

The deck Linked Data and Content Now!, presented at KGC 2023 is about the potential and real use of schema.org for marketing communication on the Web.

You will learn how schema.org can be a means towards richer content experiences and data-centric marketing communication. You will see how we can use the affordances of the Semantic Web to enhance the rhetorical powers of content and its ability to inform, persuade, educate and entertain. Then follows a presentation of how the top 10 companies in the S&P 500 ESG index use, or don’t, the potential of Linked Data for content.

The presentation is available in Google Slides here: Linked Content Now! Teodora Petkova @KGC 2023 [5-10 12P 4-V Petkova REV].