Linked Data At Play, Literally: The Electronic Arts’ Way
In 2018 Aaron Bradley, a compulsive categorizer and one-time student of semiotics, currently Senior Structured Content Architect at Telus Digital, knew that schema.org is Linked Data's Gateway Drug and probably anticipated the upcoming use of other drugs like intelligent content and knowledge graphs for content. Enter Electronic Arts’ (EA) approach to categorizing, describing and distributing digital content. EA’s
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Ontotext Knowledge Graph: A story about triples and the desire to connect everything to everything
In 2022 I had the chance to walk the thorny, as I would later find out, road of my PhD thesis talk towards a vision of marketing where we don’t manipulate the marketing mix, but rather manage knowledge. I did that thanks to Ontotext’s CEO Atanas Kiryakov (by the way also the author of the most cited
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