Life in the Semiosphere
Think about something unthinkable for a moment: the Web, through which you probably reached and read this, is a space without a topos where the only signifying system (for now) is language. No physical space, no other signals, e.g. tactile or olfactory, to create meaning. Only labels and connections used to create places. (cf. “How to organise space where
I, Text
I am a text - the ordinary text to be read and written by everyone aspiring to fly beyond time and space and communicate their thoughts to someone else. Some like to think of me as a phenomenon of culture, some as a combination of signs and meanings. Others see only the part of me that can
Meaning, text, understanding and two pieces of jazz
Good texts, just like good conversations, are the ones that change you. You are transformed after having read them: you either know something more, learned something new, or have decided what to do next, how to solve a problem. I use good here for something very basic, that is “able to serve its purpose”. In the case of
Content Strategy perceived as Ariadne’s Thread
It is around VIII century BC. Theseus, the mythical king of Athens, has arrived to Crete and is about to face his next adventure - kill the Cretan Minotaur. The beast, half bull and half man, is kept in the legendary Cretan Labyrinth where thousands have found their death either trying to kill the ferocious creature or searching
Social presence as a living intertextuality
My mom lives in a four-storey building where all the neighbours know each other. For a year or so they have also known me - the girl who often stops between the second and the third floor, sunk deep into another reality through a typical realia of our age - a smartphone screen. Living intertextuality: stories, shrunk in