The Isness Of Content: On Authenticity and Value in Content Writing and Marketing Text
In a world where we all can potentially have any text, any time, for any context in the blink of a ChatGPT's black pulsating dot, what is it that makes a marketing text valuable? What is it that constitutes the silver lining of statistically speaking a set of words? It's the human path - to and from
Swirling concepts in the vortext of sense-making and content creation
Preparing for my "Honey, I shrunk the Cat with Metadata" slide for a NEXT MBA upcoming lecture about data and dialogues, part of a Digital marketing track (thanks Gennady Polonsky for inviting me, and more about it soon), I found a beautiful way of seeing metadata in a diagram by Paul Otlet. I found a beautiful way
Open Letter To My Students 2025: Stay Statistically Improbable
Dear students, I could have easily written a prompt to generate this letter with ChatGPT but chose not to. I didn’t want to deprive myself from learning, making mistakes, accruing semantic capital and most importantly the pleasure of linguistic action and the various blisses of language. What is semantic capital, you would ask? Semantic capital, as defined by
Don’t Make Me Metadata. All I Want Is Text.
Thinking about the future of text, I often think about communication on the Web. And about the metacommunication that happens in-between its lines of human and machine-readable code. And about the delayed action which any written medium, the Web’s hypertext even more so, breeds. And while thinking about text on the Web I always end up switching
Schema APP and a Story About the Editorial Portal To the Semantic Web Goodies of Entity-based SEO
In 2021, Bill Slawski (may he rest in peace) wrote: SEO has constantly been marketing in the framework of the Web. cit. What Is Semantic SEO? That was not the first time, Bill has been doing deep dives into semantic SEO in his own genius and thorough way by looking at Google's patents. A decade earlier, Bill
Content To The Power Of Linked Data: Wordlift’s Way
Innovations do happen at the intersections. One such innovation happened at the intersection between SEO, content writing and the Semantic Web. It is called WordLift . A tool for Semantic Web weavers, as I called it back in 2017 when I first tried it, having followed Andrea Volpini for some time on Google Plus (yes :-)).
Lemonade and Lyrebirds For Thought: Maria Keet’s The What And How Of Modelling Information and Knowledge
What makes an orange orange - is it its spherical shape or its orange-ness? What dance is really? Does reality exist independently of or is constructed through language? These are only a small part of the body of questions Maria Keet explores in her new (2023) book The What and How of Modelling Information and Knowledge From
Linked Data At Play, Literally: The Electronic Arts’ Way
In 2018 Aaron Bradley, a compulsive categorizer and one-time student of semiotics, currently Senior Structured Content Architect at Telus Digital, knew that schema.org is Linked Data's Gateway Drug and probably anticipated the upcoming use of other drugs like intelligent content and knowledge graphs for content. Enter Electronic Arts’ (EA) approach to categorizing, describing and distributing digital content. EA’s
The Backward Paradigm Shift: Relationship Marketing
Product, price, promotion and place have long been thought of as key factors in conceiving and implementing strategies to market a product. These factors are also known as the “4P's marketing framework”, being formulated by E. Jerome McCarthy. Yet, with digital marketing and the new networked ways of customer behavior coming into play, the 4Ps have
Being Dialogic by Being Machine-Readable: Should Marketers Become Metadata Warriors?
On the Web, creating value for the people we want to communicate and exchange with, is not only about satiating their needs for certain content and dialogic experiences. It is also about feeding their web agents with meaningful data. In the context of users interacting with and in data-rich platforms, the need to deliver content in an