Content strategy

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December 2, 2016

Content strategy

Content strategy refers to the planning, development, and management of informational content—written or in other media. The term is particularly common in web development since the late 1990s. It is recognized as a field in user experience design but also draws interest from adjacent communities such as content management, business analysis, and technical communication.

Teodora Petkova

I am Teodora, a philologist fascinated by the metamorphoses of text on the Web and curious about the ways the Semantic Web unfolds. Following the threads of my never-ending quest how meaning and understanding work, I hold a PhD. in Marketing Communication, an MS in Creative writing and a Bachelor of Science in Classics. I also authored two books: The Brave New Text and Being Dialogic. Walking the talk of my commitment to creating dialogic moments through semantic annotations, from 2022, I am part of Ontotext, now Graphwise, working to create the company's knowldge graph and its related content. I also teach web writing to students at the Content Strategy Masters program in FH Joanneum.