Content marketing

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December 2, 2016

Content marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to guides, Q&A’s, photos, etc.

Teodora Petkova

I am Teodora, a philologist fascinated by the metamorphoses of text on the Web and curious about the ways the Semantic Web unfolds. Following the threads of my never-ending quest how meaning and understanding work, I hold a PhD. in Marketing Communication, an MS in Creative writing and a Bachelor of Science in Classics. I also authored two books: The Brave New Text and Being Dialogic. Walking the talk of my commitment to creating dialogic moments through semantic annotations, from 2022, I am part of Ontotext, now Graphwise, working to create the company's knowldge graph and its related content. I also teach web writing to students at the Content Strategy Masters program in FH Joanneum.