Profile
I am a philologist fascinated by the metamorphoses of text on the Web and deeply curious about the evolution of the Semantic Web. With a PhD in Marketing Communication and over 15 years of experience in content writing, I focus on transforming complex ideas into meaningful, accessible narratives.
My work sits at the intersection of content, metadata, and semantic technologies, where I help organizations create clarity, structure, and engagement through language.
Work Experience
Ontotext
Digital Marketing & Semantic Metadata Expert
Creating accessible content that demystifies semantic technologies. Leading metadata strategy and supporting content operations with a strong focus on clarity, structure, and discoverability.
FH JOANNEUM
Part-time Lecturer
Leading the Writing, Editing and Curating track. Teaching conceptual approaches to digital text and guiding students in creating meaningful, dialogic web content.
Self-employed
Freelance Content Writer
Collaborated with clients across 20+ industries, particularly in semantic technologies and AI. Worked with companies like WordLift, Sirma Solutions, and Ontopic.