Relationship marketing
Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. In the field of relationship marketing, the marketer is not a hunter but a farmer (ref. Varey, Richard J. Relationship Marketing: Dialogue and Networks in the E-Commerce
Dialogue
From classical to modern era, dialogue has been central to the inquiry into human connection, meaning and understanding. Although understood and examined through different models, and without a solid shared definition of the phenomenon, dialogue is most often conceived through the concepts of exchange, ethical discourse, and community. Etymologically, the ancient Greek word dialogue falls into the
Solid
What is Solid? Solid (derived from “social linked data”) is a platform, a set of standards, a specification meant to empower us to store our data securely in decentralized way. It is a modular and extensible solution based on Linked Data principles and relying as much as possible on existing W3C standards and protocols. With Solid, because applications
Knowledge graphs
Knowledge graphs are collections of data representing interrelated facts. Typically they include networks of computer-readable, interlinked representations of entities, such as people, places, events, concepts, things. Knowledge graphs use graph-structured data models to integrate data. The term knowledge graph gained popularity after 2012, when Google introduced their Knowledge Graph. Researchers Lisa Ehrlinger and Wolfram Wöß refer to
Semantic capital
Semantic capital, as defined by Floridi (Semantic Capital: Its Nature, Value, and Curation) is “any content that can enhance someone’s power to give meaning to and make sense of (semanticise) something.” Ideas, insights, discoveries, inventions, traditions, cultures, languages, arts, religions, sciences, narratives, stories, poems, customs and norms, music and songs, games and personal experiences, and advertisements –
BBC Things
BBC Things is a platform providing a single reference for the a collection of BBC entities that matter to the BBC and our audiences. Following the principles of Linked Data, entities are often linked to more complete, authoritative or canonical open data sources. BBC Things include the following types of entities: Person Place Organisation Event Enjoy the Linked Data
Marketing communications
Marketing communications are messages and related media used to communicate with a market. While many researchiers and practitioners relate to marketing communications from the perspective of the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product, there is a scholl of thought called relationship marketing which views marketing communication as
The Brave New Text
The Brave New Text is a book about web writing and how it transforms the way we communicate, exchange, experience and explore thoughts, ideas, goods.
Cyberia
Cyberia is the name of an internet cafe In London, founded in 1994, providing desktop computers with full internet access. Cyberia is also a concept referred to by anthropologist Arturo Escobar in a co-authored article Welcome to Cyberia: Notes on the Anthropology of Cyberculture [and Comments and Reply] . In this work, Escobar presents technologies as non
Web Writing
Web writing is the process of creating textual web content (blog posts, website copy, newsletters, product descriptions).Writing for the web involves publishing original, well-interlinked written pieces that are ready to engage the reader in an interaction. What differentiates web writing from writing for other media are the opportunities textual web content opens for weaving messages and values into the