Linked Data At Play, Literally: The Electronic Arts’ Way
In 2018 Aaron Bradley, a compulsive categorizer and one-time student of semiotics, currently Senior Structured Content Architect at Telus Digital, knew that schema.org is Linked Data's Gateway Drug and probably anticipated the upcoming use of other drugs like intelligent content and knowledge graphs for content. Enter Electronic Arts’ (EA) approach to categorizing, describing and distributing digital content. EA’s
Ontotext Knowledge Graph: A story about triples and the desire to connect everything to everything
In 2022 I had the chance to walk the thorny, as I would later find out, road of my PhD thesis talk towards a vision of marketing where we don’t manipulate the marketing mix, but rather manage knowledge. I did that thanks to Ontotext’s CEO Atanas Kiryakov (by the way also the author of the most cited
The Backward Paradigm Shift: Relationship Marketing
Product, price, promotion and place have long been thought of as key factors in conceiving and implementing strategies to market a product. These factors are also known as the “4P's marketing framework”, being formulated by E. Jerome McCarthy. Yet, with digital marketing and the new networked ways of customer behavior coming into play, the 4Ps have
Being Dialogic by Being Machine-Readable: Should Marketers Become Metadata Warriors?
On the Web, creating value for the people we want to communicate and exchange with, is not only about satiating their needs for certain content and dialogic experiences. It is also about feeding their web agents with meaningful data. In the context of users interacting with and in data-rich platforms, the need to deliver content in an
Linked Data and Content Now!
Machine-mediated interactions on the Web call for different approaches towards marketing communication and its artifacts: web content and data objects. The deck Linked Data and Content Now!, presented at KGC 2023 is about the potential and real use of schema.org for marketing communication on the Web. The contents of the deck presented at the Knowledge Graph
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Let’s talk about text
Recently I was asked to answer the following question about content: "What’s the best piece of advice you would give someone looking to make their enterprise content more strategic?" I looked at previous writings of mine, used some draft sentences from the book I am currently finishing (Being Dialogic), summoned my enterprise-grade wording and came up with
Into the Mind Of a Schema Ninja: A Dialogue with Jarno van Driel About Semantic Search, Content and Triples
The year is 2009. Some folks from Drupal have just published a paper about RDF and web pages, titled Produce and Consume Linked Data with Drupal! Around that same time, even a year earlier, Jarno van Driel has already been producing Linked Data, working as a webmaster for several magazine websites and following his penchant for
Metaphors To Think Knowledge Graphs By
Knowledge graphs deserve more than just being thought of as IT & DevOps toys. In this piece I explore them as socio-technical phenomena that help us set the stage for new ways of navigating the endless universe of meanings. These days I am kind of tired to think about knowledge graphs as technical creations only. I
The Web I Want: Words, Links and Human Relationships
In this post I explore content writing, SEO and digital marketing from the perspective of #thewebwewant and the vantage point the Semantic Web gives us. The Web is a spectacular place, created out of words, links and human relationships. The deeper we can look into how they work together, the richer the digital identities we weave will
From Speaking Into The Air To Making Products First Class Citizens With GS1 Digital Link: A Dialogue with Phil Archer
“Briefly, technologies such as the telegraph and radio refitted the old term “communication”, once used for any kind of physical transfer or transmission, into a new kind of quasi-physical connection across the obstacles of time and space. Thanks to electricity, communication could now take place regardless of impediments such as distance or embodiment.” p. 5. In: Speaking
How schema.org is used by S&P 500 ESG companies to build dialogic relationships on the Web
This is a short post with embedded summarized research results from my PHD Thesis. I presented the results at The Knowledge Graph Conference 2023 in a talk called Linked Content Now! (available as slide deck at Zenodo). In short, the research explored the content of marketing communications on the Web in their dialogic and data aspects. Designing