Linked Data and Content Now!
Machine-mediated interactions on the Web call for different approaches towards marketing communication and its artifacts: web content and data objects. The deck Linked Data and Content Now!, presented at KGC 2023 is about the potential and real use of schema.org for marketing communication on the Web. The contents of the deck presented at the Knowledge Graph
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Let’s talk about text
Recently I was asked to answer the following question about content: "What’s the best piece of advice you would give someone looking to make their enterprise content more strategic?" I looked at previous writings of mine, used some draft sentences from the book I am currently finishing (Being Dialogic), summoned my enterprise-grade wording and came up with
Into the Mind Of a Schema Ninja: A Dialogue with Jarno van Driel About Semantic Search, Content and Triples
The year is 2009. Some folks from Drupal have just published a paper about RDF and web pages, titled Produce and Consume Linked Data with Drupal! Around that same time, even a year earlier, Jarno van Driel has already been producing Linked Data, working as a webmaster for several magazine websites and following his penchant for
Metaphors To Think Knowledge Graphs By
Knowledge graphs deserve more than just being thought of as IT & DevOps toys. In this piece I explore them as socio-technical phenomena that help us set the stage for new ways of navigating the endless universe of meanings. These days I am kind of tired to think about knowledge graphs as technical creations only. I
The Web I Want: Words, Links and Human Relationships
In this post I explore content writing, SEO and digital marketing from the perspective of #thewebwewant and the vantage point the Semantic Web gives us. The Web is a spectacular place, created out of words, links and human relationships. The deeper we can look into how they work together, the richer the digital identities we weave will
From Speaking Into The Air To Making Products First Class Citizens With GS1 Digital Link: A Dialogue with Phil Archer
“Briefly, technologies such as the telegraph and radio refitted the old term “communication”, once used for any kind of physical transfer or transmission, into a new kind of quasi-physical connection across the obstacles of time and space. Thanks to electricity, communication could now take place regardless of impediments such as distance or embodiment.” p. 5. In: Speaking
How schema.org is used by S&P 500 ESG companies to build dialogic relationships on the Web
This is a short post with embedded summarized research results from my PHD Thesis. I presented the results at The Knowledge Graph Conference 2023 in a talk called Linked Content Now! (available as slide deck at Zenodo). In short, the research explored the content of marketing communications on the Web in their dialogic and data aspects. Designing
Being Dialogic: Introduction
Being Dialogic is about content perceived and practiced with a view to the archetypal force of human connection and the riches hidden in one of its manifestations: the World Wide Web. Weaving the paradigms of dialogic PR theory, Semantic Web technologies and relationship marketing into the frameworks of the web content lifecycle, it is an invitation to
Reading Ogilvy with Knowledge Graphs in Mind
Just like no teenager sat to write content, when the muse gifted them the idea for their first poem (ref. Clue 17), no one of us woke up today with the feeling that we need content. We don’t need content. We need solutions. We need answers, inspiration, information. We need facts. And so do the people we market to. As the
A sandal, a semiotic trail and the Semantic Web
Meaning is not given by a pre-encoding that strictly associates a signifier with a signified or with a class of signifieds. It was produced along routes that separate and connect the signified to each other, passing by the signifiers. The sign is only a stop along the interpretive route. Paraphrasing by memory several insights from Rastier,
Adding Value and a Little Semantics To Marketing Communication on the Web
In this post I invite you to think about digital marketing communication as a way of communicating value, which in the interconnected cyberspace of the Web, inevitably demands taking good care of the machine-readable aspect of the message, carrying the framed value, that is of the data it is annotated with. On a conceptual level, marketing communication