When Content Strategy Met The Semantic Web: Wolfram Leitner’s Work On Elevate Festival Media Archive
In a recent podcast with Joe Hiltzer of EK on the merger between Ontotext and Semantic Web company - passionate pioneers in the field of knowledge graphs and semantic technologies (https://open.spotify.com/episode/2f4VFlyABDvE3joQqbmeXm ), asked about what’s next in the field of knowledge graphs built with semantic technology and AI, Andreas Blumaer was laconic and determined: "We need
Don’t Make Me Metadata. All I Want Is Text.
Thinking about the future of text, I often think about communication on the Web. And about the metacommunication that happens in-between its lines of human and machine-readable code. And about the delayed action which any written medium, the Web’s hypertext even more so, breeds. And while thinking about text on the Web I always end up switching
Why Eat Dog Food When We Can All Drink Semantic Web Champagne
Data Language are amazing! And how could they not be? With people like Silver Oliver - Head of Information Architecture, interconnecting media with graph data since BBC Olympics (see https://www.slideshare.net/slideshow/content-graphs-the-box-set-at-kgc-2023/257799124, Paul Wilton - Co-founder and Managing Director at Data Language, among all else -one of the contributors Storyline Ontology An ontology to represent News Storylines (see
Strategic Content Work, Domain Models and a bit of RDF: A Dialogue With Larry Swanson
Working with content to connect people, and ideas is hard, takes time, resources, perseverance and above all devotion to staying focused on the very essence of connection: authentic experiences. This is what Larry Swanson is after: authentic human-generated content and experiences. Working as a content architect, a content modeler, a UX architect, or an information architect, in
Embodying and Enacting Meaning and Content on the Web: A Dialogue with Heinz Wittenbrink
There are conversations that happen outside what Greeks would call Chronos - the chronological or sequential time, and into what is known as Kairos - the quality, right time, a deep time. My Dialogue with Heinz Wittenbrick happened in Kairos. Heinz Wittenbrick is a blogger, keeping a blog at Lost and Found, a gallery owner (off_gallery graz)
Schema APP and a Story About the Editorial Portal To the Semantic Web Goodies of Entity-based SEO
In 2021, Bill Slawski (may he rest in peace) wrote: SEO has constantly been marketing in the framework of the Web. cit. What Is Semantic SEO? That was not the first time, Bill has been doing deep dives into semantic SEO in his own genius and thorough way by looking at Google's patents. A decade earlier, Bill
Content To The Power Of Linked Data: Wordlift’s Way
Innovations do happen at the intersections. One such innovation happened at the intersection between SEO, content writing and the Semantic Web. It is called WordLift . A tool for Semantic Web weavers, as I called it back in 2017 when I first tried it, having followed Andrea Volpini for some time on Google Plus (yes :-)).
Lemonade and Lyrebirds For Thought: Maria Keet’s The What And How Of Modelling Information and Knowledge
What makes an orange orange - is it its spherical shape or its orange-ness? What dance is really? Does reality exist independently of or is constructed through language? These are only a small part of the body of questions Maria Keet explores in her new (2023) book The What and How of Modelling Information and Knowledge From
Linked Data At Play, Literally: The Electronic Arts’ Way
In 2018 Aaron Bradley, a compulsive categorizer and one-time student of semiotics, currently Senior Structured Content Architect at Telus Digital, knew that schema.org is Linked Data's Gateway Drug and probably anticipated the upcoming use of other drugs like intelligent content and knowledge graphs for content. Enter Electronic Arts’ (EA) approach to categorizing, describing and distributing digital content. EA’s
Ontotext Knowledge Graph: A story about triples and the desire to connect everything to everything
In 2022 I had the chance to walk the thorny, as I would later find out, road of my PhD thesis talk towards a vision of marketing where we don’t manipulate the marketing mix, but rather manage knowledge. I did that thanks to Ontotext’s CEO Atanas Kiryakov (by the way also the author of the most cited
The Backward Paradigm Shift: Relationship Marketing
Product, price, promotion and place have long been thought of as key factors in conceiving and implementing strategies to market a product. These factors are also known as the “4P's marketing framework”, being formulated by E. Jerome McCarthy. Yet, with digital marketing and the new networked ways of customer behavior coming into play, the 4Ps have
Being Dialogic by Being Machine-Readable: Should Marketers Become Metadata Warriors?
On the Web, creating value for the people we want to communicate and exchange with, is not only about satiating their needs for certain content and dialogic experiences. It is also about feeding their web agents with meaningful data. In the context of users interacting with and in data-rich platforms, the need to deliver content in an