You don’t need more content, you need more conversations and knowledge
Lately, I’ve caught myself being less and less tolerant of AI-generated text. I don’t like the experience of reading, editing, or working with AI-generated text. Not because I reject AI or large language models outright. But because I reject them when it comes to communication, poiesis, dialogue, and differentiation - the pillars of good marketing communication.
Shiny Happy Content Writing Guide
Recently, I realized that my preach about working with content from the perspective of enriching a knowledge graph and making the Web a better text is not so straightforward and doesn’t land right away 🙂Guilty as charged for not finding the simplicity at the end of complexity.So now, I’m starting to exercise :) and find a
The Isness Of Content: On Authenticity and Value in Content Writing and Marketing Text
In a world where we all can potentially have any text, any time, for any context in the blink of a ChatGPT's black pulsating dot, what is it that makes a marketing text valuable? What is it that constitutes the silver lining of statistically speaking a set of words? It's the human path - to and from
A Knowledge Graph Powered Encyclopedia of Smells To Follow Your Nose, Literally!
In Semantic Web speak, "follow your nose" is a data discovery strategy where a user or an agent navigates a Linked Data network by following Uniform Resource Identifiers (URIs) to find related information, similar to how humans browse web pages (ref. Follow Your Nose: A Basic Semantic Web Agent | SpringerLink.). In my content and marketing
Temple of Knowledge!? But why? I just want some blog posts for ranking…
Why care about the Web as a shared knowledge space, not a broadcast channel and why content should be about dialogue and information plumbing, not noise.
Connected Data London 2024: Semantics, a Disco Ball Jacket and an Escalator Metaphor in Hindsight
This text is about my impressions from Connected Data London 2024. And about working towards a shared space of present and possible collaborative actions based on connected data and content. Intro: Shiny Happy Data People 20 years after the article in which Sir Tim Berners Lee imagined a paper on which you can click with a pen (ref.
Into the Heart of a UX-driven Knowledge Graph: IKEA’s RDF Way Forward
How is fitness related to a bench? What is suitable for small spaces and can fit by both a sofa and a bed, serving as table but also being flexible to function as a bedside table? And what is a relevant product to complement a bed? Imagine all these questions answered by a furniture website. In one
Taming Academic Text: The Open Research Knowledge Graph
Taming text is hard, taming scientific knowldge is even harder. But what proved the hardest was taming my enthusiasm while preparing this sui generis report about The Open Research Knowledge Graph (ORKG). Yet another graph I have the pleasure of exploring and presenting to you, of course, always looking at the endeavour with my web content
Triples, Named Entity Recognition and All that Jazz
"Okay, Knowledge navigator (wink, wink, to Apple's concept from 1987)," I imagined saying while I preparing this edition of the newsletter about Content and Knowledge Graphs, "play some Chet Baker, and then give me a musician he was influenced by and also possibly played with." "No problem!", said the system, as it was able to acces the
Swirling concepts in the vortext of sense-making and content creation
Preparing for my "Honey, I shrunk the Cat with Metadata" slide for a NEXT MBA upcoming lecture about data and dialogues, part of a Digital marketing track (thanks Gennady Polonsky for inviting me, and more about it soon), I found a beautiful way of seeing metadata in a diagram by Paul Otlet. I found a beautiful way
Open Letter To My Students 2025: Stay Statistically Improbable
Dear students, I could have easily written a prompt to generate this letter with ChatGPT but chose not to. I didn’t want to deprive myself from learning, making mistakes, accruing semantic capital and most importantly the pleasure of linguistic action and the various blisses of language. What is semantic capital, you would ask? Semantic capital, as defined by
The Archetypal UX Rationale Behind Content Knowledge Graphs
No talk about content, knowledge graphs and Linked data for rich user experiences, can do without the amazing Mike Atherton. If a content knowledge graph is the "How?" of radical user-centricity when it comes to knowledge and user experiences, then the idea of websites, driven by Linked Data and the Web as your CMS, are its