Non-commodity content, dialogic communication and goose-bumps on a boat, not counting the knowledge graph
What is alive in you today? What makes you click? Aren't you a bit content fatigued- all these waterfalls of content? Faced with infinite streams of content, what would make you stop and read? This is the question that I have been thinking about lately. What should a text do? How would a text help? In my bubble
Content writing as navigating the rough waters of a concept storm
I recently blogged about my experience. with students: What I Learnt Teaching Writing for the Web at FH JOANNEUM - Teodora Petkova, and a week later, rereading my text, a sort of autohermeneutics, I saw something lingering behind the words, a perspective towards the practice of content writing that I find useful when it comes to
What I Learnt Teaching Writing for the Web at FH JOANNEUM
It’s 8.59 in Graz. I am late in the sense that I couldn’t arrive earlier to my “Garden of Concepts” web writing workshop for the FH Joanneum Content Strategy Master's program. Yet all is okay. There I am. On a mission: save humanity from mediocre text. I am about to leap into the unknown by asking my
On AI-generated content
There is one thing that communication frameworks miss, and cannot capture fully. And that is the inherent messiness and flux, balance though dynamics of interacting parts/languages (I would take the liberty to make a parallel with heteroglossia). These movements, shifts in the way we see the world, when making sense of it, and thus co-creating it,
Writing With Knowledge Graphs In Mind at Taxonomy BootCamp London 2026 | Noo Trip Report
Taxonomy BootCamp London 2026 was a blast. And I am impatient to share, so this will be a photo essay garnished with noo bridges :) till I get to writing a blog post. First, and foremost, my slides for your interconnected pleasure, I hope: https://bit.ly/contentlovesknowledgegraphs Next comes the metaphor 🙂 to hold space for all the impressions and
You don’t need more content, you need more conversations and knowledge
Lately, I’ve caught myself being less and less tolerant of AI-generated text. I don’t like the experience of reading, editing, or working with AI-generated text. Not because I reject AI or large language models outright. But because I reject them when it comes to communication, poiesis, dialogue, and differentiation - the pillars of good marketing communication.
Shiny Happy Content Writing Guide
Recently, I realized that my preach about working with content from the perspective of enriching a knowledge graph and making the Web a better text is not so straightforward and doesn’t land right away 🙂Guilty as charged for not finding the simplicity at the end of complexity.So now, I’m starting to exercise :) and find a
The Isness Of Content: On Authenticity and Value in Content Writing and Marketing Text
In a world where we all can potentially have any text, any time, for any context in the blink of a ChatGPT's black pulsating dot, what is it that makes a marketing text valuable? What is it that constitutes the silver lining of statistically speaking a set of words? It's the human path - to and from
A Knowledge Graph Powered Encyclopedia of Smells To Follow Your Nose, Literally!Â
In Semantic Web speak, "follow your nose" is a data discovery strategy where a user or an agent navigates a Linked Data network by following Uniform Resource Identifiers (URIs) to find related information, similar to how humans browse web pages (ref. Follow Your Nose: A Basic Semantic Web Agent | SpringerLink.). In my content and marketing
Temple of Knowledge!? But why? I just want some blog posts for ranking…
Why care about the Web as a shared knowledge space, not a broadcast channel and why content should be about dialogue and information plumbing, not noise.
Connected Data London 2024: Semantics, a Disco Ball Jacket and an Escalator Metaphor in Hindsight
This text is about my impressions from Connected Data London 2024. And about working towards a shared space of present and possible collaborative actions based on connected data and content. Intro: Shiny Happy Data People 20 years after the article in which Sir Tim Berners Lee imagined a paper on which you can click with a pen (ref.
Into the Heart of a UX-driven Knowledge Graph: IKEA’s RDF Way Forward
How is fitness related to a bench? What is suitable for small spaces and can fit by both a sofa and a bed, serving as table but also being flexible to function as a bedside table? And what is a relevant product to complement a bed? Imagine all these questions answered by a furniture website. In one