Reading Ogilvy with Knowledge Graphs in Mind
Just like no teenager sat to write content, when the muse gifted them the idea for their first poem (ref. Clue 17), no one of us woke up today with the feeling that we need content. We don’t need content. We need solutions. We need answers, inspiration, information. We need facts. And so do the people we market to. As the
A sandal, a semiotic trail and the Semantic Web
Meaning is not given by a pre-encoding that strictly associates a signifier with a signified or with a class of signifieds. It was produced along routes that separate and connect the signified to each other, passing by the signifiers. The sign is only a stop along the interpretive route. Paraphrasing by memory several insights from Rastier,
Adding Value and a Little Semantics To Marketing Communication on the Web
In this post I invite you to think about digital marketing communication as a way of communicating value, which in the interconnected cyberspace of the Web, inevitably demands taking good care of the machine-readable aspect of the message, carrying the framed value, that is of the data it is annotated with. On a conceptual level, marketing communication
Web Content Wants to Be Dialogic
There is a common thread connecting dialogic orientation and web writing. In this post I share how I discerned this thread so that we can use the newly found bond to adopt a dialogic approach to creating web content. To start, let's first unsee web content. Unseeing Content This write-up is "content". Formally, it is a
Ontology Engineering and the Love for Modeling and Analysis: A Dialogue with Maria Keet
Maria Keet, author of the first of its kind texbok in the field, titled "An Introduction to Ontology Engineering" talk about her interest in data modeling and knowledge engineering with ontologies.
Semantic Interoperability and the Trees of Knowledge We All Take Care Of: A Dialogue With Pierre Lévy
Cyberia, as conceptualized by Escobar and lived by all of us is a magical place. It is the place I met Pierre Lévy anew (sic!) three times. "Hello Teodora, we follow each other on Twitter, I am happy to see you there!" was the first time I met Pierre in the KGC community (thanks Ellie and team
Linking up information to make the world a better knowledge space: A Dialogue with Ian Piper
Text and the Semantic Web have been part of enquiry for understanding human communication for quite a long time now. Questions about content, graphs, organisational change and the Yay! :) of the URI are always at the back of my mind when I explore how content on the Web is ideated, created and managed. And all
Our Private and Public Lives: An Allegory of Our Connection With Data
In 2015 sociologist and philosopher Zygmund Bauman gave a presentation called From Privacy to Publicity in which he talked about the importance of privacy and the concerns regarding the lack of it. Bauman highlighted the need for a personal time were we could be alone with ourselves, and allow things in our head to
The Data-Centric Future Is Here, It Is Just Not Evenly Distributed: A Dialogue with Alan Morrison
What is that thing that bridges together content, data and knowledge? Could it be that taking a data-centric approach towards managing company’s data has little to do with tools and technologies and a lot more to do with mindset? What stops enterprises from walking the Semantic Web talk? And last but not least, isn’t machine language
Knock, Knock, Web Weaver…
This post is about the poiesis of relationships on the Web and the essence of their content. In marketing communications speak, this post provides several dots to connect in order to see the new communication scenario we are all in, and start weaving the Web, accordingly. Definitions of web content, in the context of marketing communications and