On the Wings of Desire
Like any writing, web writing has its visible, quantifiable and relatively easy to categorize and assess part. This part is formed of blog posts, website copy, newsletters, various chunks of text for social media shares, infographics, presentations, product descriptions. Underneath this visible part lies another one, hidden from the surface. This intangible part cannot be observed directly
A Dialogue With Peter Hatherley
In this Dialogue, I would like to introduce you to Peter Hatherley of Latent Semantics. He is a word lover whose love never remained unrequited. Peter's deep interest in words led him to develop a tool for creating semantically connected word banks. An empathetic robot that dabbles in SEO The tool is called CISE (Conceptual Intelligence Search Engine) and it lets
The Rhetorical Triangle and the 4 Vs of Data
When the Rhetorical Triangle Met the 4 Vs of Data I believe the characteristics of data and the principles of Rhetorics can create a special mix for communicating effectively on the web. What follows is a map of a thought journey across times and disciplines at the end of which I hope lies a deeper understanding of how content writing can serve us better
A Dialogue with Lucia Trezova
I met Lucia Trezova on the Internet, more precisely on Slideshare. Searching for papers from the 12th World Congress of Semiotics, I stumbled upon a bunch of awesome slides which she had put together on branding. The Power of Metaphor in (Brand) Communication from Lucia Trezova Lucia is a Semiotician, Market and Culture Researcher, Trends and Innovation
A Conceptual Basis for Content Writing
Thinking in broader context when it comes to content writing may take some more time and effort but that’s a small price to pay for the benefit of the resulting ability to create: texts rich enough to truly serve you to connect an environment that is right for your stories to grow (i.e. to attract more participants) Publishing on
Life in the Semiosphere
Think about something unthinkable for a moment: the Web, through which you probably reached and read this, is a space without a topos where the only signifying system (for now) is language. No physical space, no other signals, e.g. tactile or olfactory, to create meaning. Only labels and connections used to create places. (cf. “How to organise space where
Semiosphere
The Universe of Signs The term semiosphere [from Greek sēmeion ‘sign’ (sēma ‘mark’) + -sphere] was originally introduced in 1984 by Yuri Lotman to denote space within which constantly function and emerge processes of signification. In his words this is “a specific sphere, possessing signs, which are assigned to the enclosed space. Only within such a space is
A Dialogue with Colby Brin
Somewhere on the web, recovering from a content deluge that took not one or two text victims, there are 50-odd people on a mission to rescue the corporate world from the tyranny of linguistic mediocrity. They are The Writer. In love with words, naming and thinking, The Writer’s team focus on language, because it’s the thing they all
I, Text
I am a text - the ordinary text to be read and written by everyone aspiring to fly beyond time and space and communicate their thoughts to someone else. Some like to think of me as a phenomenon of culture, some as a combination of signs and meanings. Others see only the part of me that can
On the joy of communicating (through writing)
There is no ugly side of content writing. The bad taste in your mouth when hearing the term comes from its past abuses and bad practices related to perceiving writing as an errand, a tedious task, an activity to fill pages with content, lot’s of content. This article is my attempt to remind you what every thing-finder knew well,