I am a philologist fascinated by the metamorphoses of text on the Web, curious about the unfolding of the Semantic Web, and deeply interested in how meaning emerges, flows, and connects people, knowledge, and technology.

My work is grounded in the belief that content is not simply produced — it emerges from knowledge, relationships, and shared meaning. When organizations clarify how ideas connect, communication becomes more coherent, adaptable, and sustainable over time.

About My Background

My academic background is in Classical Studies and Creative Writing, and I hold a PhD in Marketing Communication from Sofia University. I am also the author of the books The Brave New Text and Being Dialogic.

With more than fifteen years of experience in content writing, digital marketing, and knowledge-related work, I have worked across freelance, agency, and corporate environments, gradually moving toward the intersection of marketing communication and semantic technologies. From the early stages of my career, I have been interested not only in how content performs, but also in how it participates — how texts become nodes in networks of meaning, connected through links, metadata, and shared context.

About My Vision

I see organizations as living knowledge ecosystems. In digital environments shaped by AI, data, and complex information systems, communication is no longer a series of isolated messages. It becomes a network of relationships among ideas, people, and technologies. The challenge is not simply to produce more content, but to create conditions where meaningful content can emerge naturally from expertise, dialogue, and ongoing work. My broader interest lies in developing meaningful, structured, and machine-readable content that contributes to the Web as a shared knowledge environment while opening spaces for human dialogue and connection. At the heart of my work is a simple belief: Markets, technologies, and relationships are forms of dialogue.

About My Approach

My approach combines dialogue, conceptual clarity, and structural thinking.

I work through conversations that help surface implicit knowledge, clarify terminology, and reveal connections among ideas. From there, I help translate insights into frameworks, content structures, and practical systems that support communication and collaboration.

The goal is not only to create materials, but to strengthen the underlying conditions that allow organizations to generate coherent content more organically over time, with less friction and greater alignment.

This often involves:

• Clarifying core concepts and language
• Mapping knowledge and relationships among ideas
• Designing content and communication frameworks
• Supporting editorial and content operations
• Connecting human communication with system environments

About My Experience

My professional journey began in freelance writing, SEO-driven content creation, and editorial work for online publications. These early experiences shaped my understanding of both the practical and conceptual dimensions of web communication.

Over time, my work expanded into content strategy, corporate communication, translation, and content development across different organizational contexts. A significant milestone was my work with semantic technologies and knowledge-related environments, including my role as a content writer at Ontotext, where I focused on knowledge graphs, semantic search, and enterprise knowledge management.

Today, I work as a Knowledge Steward at Graphwise, building bridges between marketing communication, content operations, and semantic technologies, and supporting the creation of structured, reusable knowledge assets that enable discovery, understanding, and meaningful engagement.

Teaching is also an important part of my professional life. As an affiliated lecturer in the Master’s program in Content Strategy at FH JOANNEUM, I develop materials and learning experiences that explore writing as a relational and intertextual practice — not only a technical skill.

Over the years, I have created seminars, courses, and initiatives dedicated to writing for the Semantic Web, dialogic communication, and structured content, helping professionals understand how language, technology, and knowledge systems intersect.