A Dialogue with Lucia Trezova
I met Lucia Trezova on the Internet, more precisely on Slideshare. Searching for papers from the 12th World Congress of Semiotics, I stumbled upon a bunch of awesome slides which she had put together on branding. The Power of Metaphor in (Brand) Communication from Lucia Trezova Lucia is a Semiotician, Market and Culture Researcher, Trends and Innovation
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A Conceptual Basis for Content Writing
Thinking in broader context when it comes to content writing may take some more time and effort but that’s a small price to pay for the benefit of the resulting ability to create: texts rich enough to truly serve you to connect an environment that is right for your stories to grow (i.e. to attract more participants) Publishing on
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